Business Intelligence, Analytics, Data Science, and AI is your guide to the business impact of artificial intelligence, data science, and analytics, designed to prepare you for management roles. The text includes vignettes and cases related to contemporary companies and non-profit organizations, illustrating the capabilities, costs, and justifications of BI in various business units. With coverage of many data science/AI applications, you will explore tools and learn from the experiences of various organizations. Ample hands-on practice is provided, which can be completed with a variety of software, and will help you use analytics as a future manager. The 5th Edition fully integrates updated content from Analytics, Data Science, and Artificial Intelligence, 11/e and Business Intelligence, Analytics, and Data Science, 4/e into one handbook, enhanced with 4 new chapters that will equip you for today's analytics and AI technology, such as ChatGPT. Examples explore analytics in sports, games, agriculture, and “data for good.”

Pages: 736, Dimensions: 7.9x7.9cm