Perhaps no football coach has been analyzed in such depth in his personal life as Sven-Göran Eriksson. However, the man who monopolized the British press during five tumultuous years as England's coach remains a mystery. Who exactly is Sven? In his autobiography, the enigmatic Swede takes us on one of the craziest stories in world football. Filled with fake sheikhs, Italian lawyers, Nottingham outlaws, and, of course, the biggest stars of the game, his 40-year career coincides with the evolution of football into a billion-dollar global industry. Mostly, this is a surprisingly tender, sometimes heartbreaking, but never bitter account of a simple personality with a very complex story. A man who has reached a crossroads in his life, who until now has never stopped wondering: was it worth it?