Discover the essential ideas, innovations, and achievements in the history of design. This book is the perfect introduction to the subject. It explores and explains the big ideas and key principles behind more than 90 famous design concepts and movements, placing each in its historical, cultural, and stylistic context.

The Design Book analyzes the ideas and principles behind the design of innovative products, information systems, and environments, examining how creativity and innovation shape our lives, from the aesthetic movement to modern parametric design.

Inside this book you will find: the evolution of design from antiquity, through early industry to the advanced concepts of the 21st century. Profiles of individuals and manufacturers behind each revolutionary development. Fascinating analysis of design movements, showing how each began and describing their philosophy and visual style.

Using the Big Ideas series' distinctive combinatorial approach, with clear explanation, smart infographics, and inspiring quotes, the Design Book explains what makes design truly outstanding. It reveals the hidden stories behind the designed world.

Pages: 336, Dimensions: 20.3x20.3cm