Digital transformation and disruptive innovation have evolved from mere buzzwords into essential concepts for survival in the modern economy. In the wake of the global pandemic, organizations are compelled to adopt genuine innovation strategies. But how can we ensure these innovations contribute to economic recovery?

David Rowan, founding editor-in-chief of WIRED UK, explores this question through a journey across twenty countries. His findings are filled with practical tips for anyone eager to adapt and thrive in the digital age. This collection of insights prepares readers for the rapidly changing landscape of the future, where staying stagnant is no longer an option.

Rowan shares compelling stories of transformation, highlighting how various organizations have reinvented themselves through innovative thinking. His research does not merely focus on startups; it also sheds light on innovation within large corporations and government entities, offering a comprehensive perspective on effective adaptation in today's world.

Pages: 400, Dimensions: 15.4x15.4cm