What if you were told that the key to success is kindness? Although it doesn't always make the headlines, there is a growing recognition that kindness is vital for strong performance at work. Within the wide range of leadership skills, kindness is inherently quieter, more personal, and more difficult to distinguish - and yes, less interesting than controversial posts and "bully boss" behavior. However, kindness builds empathy and trust, which ultimately creates a sense of psychological safety – and this safety leads to more creativity, better decision-making quality, safer critical thinking, higher levels of engagement, flexibility, and staff retention, enhanced sense of involvement, and ultimately higher productivity and profitability.

In the book KIND, Graham Allcott explores how we can create workplace cultures that encourage kindness. He argues that far from being a "fluffy" or vague idea, kindness and empathy are the superpowers of the 21st century, capable of transforming any organization into a dynamic environment where people want to work. The author aims to convince skeptics but also to help those already "kind" individuals, to express the power of kindness and make a stronger case for its greater attention in their work environment.

Drawing from psychology and neuroscience as well as management theories and business research, he shows how kindness helps in fostering productive and positive workplace cultures. From debunking three important myths that need to be addressed to engage the most cynical reader – or the reader's most cynical colleagues – to covering "The Eight Principles of Kindness at Work," Graham Allcott offers practical advice on how to make kindness part of the fabric of your professional life, so that both you and your team can thrive.