A comprehensive and cohesive coverage of the field of business management. It combines an introduction to the concepts and theory of management with their application in the real environment of management.

It also covers the basic functions of management regarding planning and decision-making, organizing, leading, and controlling. The author relies on fully documented examples to present real applications of the theory, while the material is organized in a methodical way that facilitates understanding.

Among the educational features of the book are: the "learning outcomes" at the beginning of each chapter, summaries of the main conclusions of each section, review, analysis, and application questions, skill development exercises, and case studies.