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LG Smart Television 43" 4K UHD LED UR78 HDR (2023)
TVs

LG Smart Television 43" 4K UHD LED UR78 HDR (2023)

If you are looking for a robust 4K television that does exactly what it promises—without complicated menus and unnecessary expenses—the LG 43UR781C is the ideal solution. Designed with an emphasis on...

If you are looking for a robust 4K television that does exactly what it promises—without complicated menus and unnecessary expenses—the LG 43UR781C is the ideal solution. Designed with an emphasis on reliability, it is the top choice for bedrooms, vacation homes, as well as professional spaces (Airbnb, offices), where ease of use and durability over time are...

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  • Diagonal 43 "

  • Panel Type

    The technology used by television to display images.

    Direct LED

    Development of Edge LED where the LED lights, which provide illumination for the pixels of the television, are placed directly behind the panel in a sparse arrangement. Moderate performance of dark areas in the image.

  • Refresh Rate

    The refresh rate is the number of frames per second that a TV can display and is expressed in hertz (Hz). Most TVs are 50/60 Hz, while some are 100 or 120 Hz. Higher frame rates offer smoother images (without stuttering or blurring) in fast-paced scenes such as sports or action movies.

  • HDR Types

    Technologies that enhance contrast and color performance for a more realistic image. There are various HDR standards, such as HDR10, Dolby Vision, HLG, and HDR10+, with differences in quality and display capabilities.

  • Number of HDMI 2.1

    Newer HDMI standard, which supports higher resolution and refresh rate and is necessary to take advantage of features (such as 120Hz) offered by the new Sony PlayStation 5 & Microsoft Xbox Series X|S consoles.
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Product report

You will also need

  • Brateck LDA21-223 TV Wall Mount with Extension Arm up to 42"

    Description

    Description

    If you are looking for a robust 4K television that does exactly what it promises—without complicated menus and unnecessary expenses—the LG 43UR781C is the ideal solution. Designed with an emphasis on reliability, it is the top choice for bedrooms, vacation homes, as well as professional spaces (Airbnb, offices), where ease of use and durability over time are essential.

    Unmatched reliability and 4K clarity for every use

    For those seeking a robust 4K television that consistently delivers on its promises—without complicated procedures and unnecessary costs—the LG 43UR781C is the ideal solution. Designed with an emphasis on reliability, it is a top choice for bedrooms, vacation homes, as well as professional spaces (Airbnb, offices), where ease of use and long-lasting durability are a priority.

    4K UHD, live display in ultra-high resolution

    LG's UHD TVs exceed your expectations every time. Enjoy vivid picture quality and vibrant colors with four times the pixel accuracy of Full HD.

    Enhance Your Interior

    Add UHD to your interior decor. A slim panel and frame combined with aesthetic design elevate any interior space.

    Simplicity & Reliability LG

    The webOS operating system stands out for its speed, offering instant access to popular services such as Netflix, YouTube, and Cosmote TV. It is a device that ensures seamless operation from the very first moment, without requiring specialized technical knowledge.

    AI Concierge

    Your Smart Assistant

    Get recommendations for new things to watch, based on your voice search history.

    Professional Construction

    As a commercial model, the UR78 features enhanced build quality and menus that allow for easy content management. These features make it ideal for home use in the bedroom as well as for professional applications in shops or tourist accommodations.

    HDR10 & HLG

    The support of key HDR standards contributes to improved contrast and detail performance in dark and bright scenes of movies.

    Conclusion

    The LG UR78 is one of the most reliable options in its category. It focuses on the essence of the user experience, gaining trust through the stability and ease that characterize LG products. It is the recommended choice for anyone seeking a branded 4K television with guaranteed longevity, whether for personal use or professional activity.

    What's included:

    • Television 43UR781C0LK
    • Remote control
    • Power cable
    • Support stands
    • User manual

    Manufacturer

    Manufacturer Details

    Warnings & Safety Information
    See full description

    Specifications

    Specifications

    Image

    Diagonal
    43 "
    Resolution
    4K Ultra HD

    Resolution

    The quality of the image that the television is capable of providing, which comes in the following values: HD Ready, Full HD (1080p), 4K Ultra HD, and 8K Ultra HD.

    4K Ultra HD
    4K Ultra HD TVs have the ability to display high-definition content with a resolution of 3840x2160. It is by far the most common resolution now.
    Refresh Rate
    50/60 Hz

    Refresh Rate

    The refresh rate is the number of frames per second that a TV can display and is expressed in hertz (Hz). Most TVs are 50/60 Hz, while some are 100 or 120 Hz. Higher frame rates offer smoother images (without stuttering or blurring) in fast-paced scenes such as sports or action movies.
    Type of Panel
    Direct LED

    Type of Panel

    The technology used by television to display images.

    Direct LED
    Development of Edge LED where the LED lights, which provide illumination for the pixels of the television, are placed directly behind the panel in a sparse arrangement. Moderate performance of dark areas in the image.
    HDR Types
    HDR10, HDR10+, HDR10 Pro, HLG

    HDR Types

    Technologies that enhance contrast and color performance for a more realistic image. There are various HDR standards, such as HDR10, Dolby Vision, HLG, and HDR10+, with differences in quality and display capabilities.
    Local Dimming
    No

    Local Dimming

    LED TVs use LED backlighting behind the screen. LED TVs with Local Dimming capability can illuminate different areas of the screen with different intensities, achieving better local black performance and contrast compared to regular LEDs.

    OLED TVs do not require this technology as the lighting is integrated into each individual pixel and can be completely turned off, providing absolute black and even better contrast.

    Audio

    Channels
    Stereo

    Channels

    Channels refer to the number and type of individual speakers contained in the television and are described by 2 numbers separated by a dot. The first number refers to how many full-range speakers (speakers for the entire frequency range) the television contains, while the second refers to how many subwoofer-type speakers (speakers specialized for bass frequencies). For example, a television with 2.1 speakers has 2 regular speakers and 1 subwoofer.

    2. Almost all television programs are stereo (for playback from at least 2 speakers), meaning they are designed to sound different in each of the 2 speakers to give the listener a sense of space. More speakers make this feeling even more realistic, and the presence of a subwoofer gives fuller bass.

    Stereo
    Most televisions have stereo speakers, meaning they contain 2 speakers for stereo sound (sound with depth).
    Power
    20 W

    Power

    The sum of the power of the TV speakers. Most TVs have 2 speakers of 10 watts each, which add up to 20 watts.

    The TV speakers are sufficient for basic use, but for an improved experience, it is recommended to use a Soundbar or a Home Cinema system.

    Features & Functions

    Receiver
    DVB-C, DVB-S2, DVB-T2

    Receiver

    The type of receiver for terrestrial (free-to-air) or satellite TV that is installed on the television.

    DVB-C
    Type of receiver for monitoring channels/services through an Internet connection.
    DVB-S2
    Type of receiver for monitoring digital channels broadcasted via satellite.
    DVB-T2
    Type of receiver for monitoring terrestrial broadcast channels (free-to-air TV).
    Media Player
    Yes

    Media Player

    The existence or not of an integrated media player that provides the ability to play videos, music, and photos through an external hard drive or USB stick.
    PVR Recording
    No

    PVR Recording

    Ability to install the program on an external hard drive or USB stick.
    Hotel Mode
    Yes

    Hotel Mode

    Lock function for TV settings.
    Voice Commands
    Yes

    Voice Commands

    Ability to control the TV through voice commands. This is usually done through a built-in microphone on the TV remote.
    HbbTV
    No

    HbbTV

    A hybrid HbbTV (Hybrid Broadcast Broadband TV) television is a Smart TV connected to the internet that offers users access to online services (e.g. ERTflix, Mega Plus, SKAI Hybrid and Open Hybrid) through the terrestrial television program.
    VRR
    Yes

    VRR

    A TV with VRR (Variable Refresh Rate) can adjust the refresh rate in real-time to match the frequency of the signal source, such as PC, Xbox One, Xbox S/X, and PlayStation 5. It provides benefits such as eliminating "tearing" (where the image briefly splits into two parts), lower input lag (the time between receiving the signal and displaying the image on the screen), and smoother overall gameplay with reduced stutter.

    Audio Standards

    Audio Templates
    Dolby Digital

    Additional Specifications

    Supported Applications
    Netflix, Youtube, DisneyPlus, Cosmote TV, Eon, Ant1+, Ertflix, Spotify

    Supported Applications

    Some of the popular apps that can be installed on your TV.

    In case the application you are looking for is not pre-installed, you will have to search for it from the TV menu and install it.
    Software
    WebOS

    Software

    The operating system used by the television.

    The operating system of the television is the basic software that manages its functions, such as menus, application installation, etc.
    Smart Assistant
    Alexa

    Smart Assistant

    Alexa
    Amazon's smart assistant, which operates through voice commands. It does not recognize the Greek language.
    Smart Ecosystem
    Alexa

    Smart Ecosystem

    Ability to connect and control your TV through smart home devices such as Google Home, Apple HomeKit, and Amazon Alexa. For example, we can give a command to turn on or off the TV through a smart assistant on our mobile device.

    Alexa
    It does not recognize the Greek language.

    Wired Connections

    Ethernet
    Yes

    Ethernet

    Internet connection port with cable.
    Headphones
    No

    Headphones

    Connection port for wired headphones.
    Digital Audio Optical
    Yes

    Digital Audio Optical

    Digital audio signal transfer port via optical fiber cable.
    USB
    2
    HDMI
    3
    Number of HDMI 2.1
    1

    Number of HDMI 2.1

    Newer HDMI standard, which supports higher resolution and refresh rate and is necessary to take advantage of features (such as 120Hz) offered by the new Sony PlayStation 5 & Microsoft Xbox Series X|S consoles.

    Wireless Connections

    Wi-Fi
    Yes

    Wi-Fi

    Wireless internet connectivity capability.
    Bluetooth
    Yes

    Bluetooth

    Ability to wirelessly connect devices using Bluetooth technology, such as Bluetooth headphones, Soundbars, etc.
    Miracast
    No

    Miracast

    Transmission of image (photo & video) and sound via WiFi from mobile or laptop to TV.
    Chromecast Built-In
    No

    Chromecast Built-In

    Google's template for transmitting images (photos & videos) and sound via WiFi from a mobile or laptop to the television. This is the commercial name of the Google Cast standard installed on Chromecast devices.
    Screen Mirroring
    No

    Screen Mirroring

    Wireless display of mobile or laptop screen on TV.
    AirPlay
    Yes

    AirPlay

    Apple's standard for transmitting images (photos & videos) and sound via WiFi between devices. The standard also allows for wireless transmission between screens.

    Product Details

    Release Date
    2023
    Weight
    8.8 kg

    Weight

    Refers to the net weight of the TV without including the tabletop stand.
    VESA Mount
    200 x 200 mm

    VESA Mount

    The way to connect the TV with a support base (or wall mount). Along with weight, these are the two characteristics we check to ensure compatibility between the TV and the base.

    Energy Label

    Energy Class
    G

    Energy Class

    New energy efficiency scale consisting of classes A, B, C, D, E, F, G. Devices with class A (green) have the lowest energy consumption, while devices with class G (red) have the highest consumption. 

    It is worth noting that there is no correspondence between the old and the new energy efficiency scale. Based on the new A-G scale, the minimum televisions available on the market currently belong to classes A and B. The majority of products in the category belong to classes F, E, and D. 

    You can find detailed information about the New Energy Label in Skroutz's guide.

    Dimensions (without Stand)

    Width
    967 mm
    Height
    564 mm
    Thickness
    57.1 mm

    Dimensions (with Stand)

    Width
    967 mm
    Height
    621 mm
    Thickness
    200 mm

    Important information

    Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

    See all specifications

    Reviews (193)

    Reviews

    4.7
    193
    4.7
    Review this product
    1. 153
    2. 33
    3. 3
    4. 1
    5. 3
    Review this product
    • Sound
    • Picture
    • Value for money
    • Construction quality
    • Viewing angle
    • Menu

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    Reviews by our members

    • Kiriaki_Tratsi
      5
      Kiriaki_Tratsi

      Verified purchase

      This review is about the size: 65 "

      Huge. Wonderful colors and resolution.
      Easy to place on the furniture. Easy initial setup.
      I bought it for 485€. Very good price for the size and image quality.

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    • Aikaterini_Potamiti
      4
      24 out of 28 members found this review helpful
      Aikaterini_Potamiti

      Verified purchase

      This review is about the size: 55 "

      For its price, it's just fine! What you definitely need to pay attention to is where you order it from.. I ordered it from Skroutz and not directly from the seller and it took 20 days to arrive even though it was ready for delivery and was handed over to the carrier the next working day. I would buy it again but not through Skroutz..

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    • John_constantopoulos
      5
      4 out of 5 members found this review helpful
      John_constantopoulos

      Verified purchase

      Perfect picture and sound. Natural colors
      Absolutely satisfied with the purchase and the delivery of the product to my place.

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    • ana_kos
      5
      4 out of 5 members found this review helpful
      ana_kos

      Verified purchase

      This review is about the size: 50 "

      I've had the TV for 11 months, I haven't encountered any problems for the money I paid, 350 euros. It's just fine, it does what it says

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    • gpatsias83
      5
      4 out of 5 members found this review helpful
      gpatsias83
      This review is about the size: 55 "

      A perfectly good TV for those who want it for all uses and don't want to give a kidney to get it. If you want a simple, good one to watch a movie or sports, get it.

      Translated from Greek ·
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      • Menu
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      • Construction quality
      • Value for money
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    • pitsirikas
      4
      12 out of 13 members found this review helpful
      pitsirikas

      Verified purchase

      The TV is really very good. It has all the features a smart TV should have, a menu that, once you get the hang of it, is easy to use, and settings that can make the picture excellent. The sound, nothing special. I wish it was a bit louder but it's not a problem. The only but major problem with this particular TV is the viewing angle. It's terrible. From 35 degrees you can notice the difference. Nevertheless, I don't think that its purchase is not worth it at 250 euros for a 43-inch TV.

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    • Chris_Dano
      5
      3 out of 4 members found this review helpful
      Chris_Dano

      Verified purchase

      It is a very good purchase for what it promises. Very good viewing quality, it has all the smart TV services and very good service connectivity with wifi. Value for Money. Register for LG's services and you get continuous updates whenever they are available.

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    • NikosFa
      5
      11 out of 14 members found this review helpful
      NikosFa
      This review is about the size: 55 "

      Having the LG OLED C1 in the living room, for those who know, we are talking about a top-tier TV where once you watch OLED, all other TVs are like night and day. I got the 55UR781C for the bedroom. I never expected that with the right settings and at this price I would be so impressed... Very bright, amazing colors, sound is just fine. In blacks and dark scenes, it's a classic LED TV that turns gray... It will receive upgrades for 5 years. I combined it with LG's magic remote. I have already recommended it to friends looking for a low-budget TV. From me, it gets 5 stars!

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    • OVERIDE
      1
      9 out of 36 members found this review helpful
      OVERIDE

      Verified purchase

      After hours of adjustments, the picture starts to look somewhat normal. If I had known, I wouldn't have bought it even for 30 euros. I wonder where people see the good picture. The previous LG I had was much better. Viewing angle is zero... as soon as you move a little to the side, it starts to whiten... useless.

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      • Build quality
      • Picture
      • Sound
      • Value for money
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    • helaf81
      5
      10 out of 14 members found this review helpful
      helaf81

      Verified purchase

      Amazing picture and sound for its price, totally worth it, we didn't expect it at all! We also added LED lights and it's awesome.

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    • Eleni_Katsari3845
      4
      2 out of 4 members found this review helpful
      Eleni_Katsari3845

      Verified purchase

      Very good TV although I would expect a slightly better picture. But for its price, definitely very good.

      Translated from Greek ·
      • Sound
      • Construction quality
      • Value for money
      • Picture
      • Menu
      • Viewing angle
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    • supercar659
      5
      4 out of 7 members found this review helpful
      supercar659

      Verified purchase

      This review is about the size: 50 "

      VFM at €330 for simple TV use is excellent, but for Netflix etc., it is also quite decent. The software does lag a bit, but not to an annoying degree. I think it will satisfy most people. Only those who do demanding gaming or know about image quality and are looking for perfect quality, I believe, will not be satisfied.

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    • Botanical Beauty
      5
      4 out of 7 members found this review helpful
      Botanical Beauty

      Verified purchase

      This review is about the size: 50 "

      quite a large and nice screen, just the TVs with internet connection are quite slow. Also, the remote control is not that user-friendly, a lot of information for nothing.

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    • ptsousis79
      5
      7 out of 7 members found this review helpful
      ptsousis79

      Verified purchase

      This review is about the size: 50 "

      Excellent choice for the money. Very good picture, quite good sound, and by downloading the LG thing from the Play Store, you have full control of the TV from your mobile.

      Translated from Greek ·
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      • Menu
      • Viewing angle
      • Construction quality
      • Value for money
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    • eliot05
      4
      5 out of 6 members found this review helpful
      eliot05

      Verified purchase

      For the money, it's a very good 4K with a clear image, large screen, and good sound with very quality bass. What disappointed me is that it doesn't support 120hz for gaming; other than that, it's very good.

      Translated from Greek ·
      • Picture
      • Sound
      • Menu
      • Viewing angle
      • Construction quality
      • Value for money
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    • Chris_Rag
      5
      8 out of 12 members found this review helpful
      Chris_Rag

      Verified purchase

      Review for the 43-inch! It's an amazing choice! Clear picture, vibrant colors, and great sound. Ideal for movies, series, and gaming. Very good quality for the money!

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    • tasos_siam
      5
      2 out of 5 members found this review helpful
      tasos_siam

      Verified purchase

      This review is about the size: 50 "

      In my opinion, it might be the best value for money television at the moment, supports almost all applications (not vodafonetv), fast, excellent picture, and very good sound.

      Translated from Greek ·
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      • Sound
      • Menu
      • Construction quality
      • Value for money
      • Viewing angle
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    • varajohn
      1
      11 out of 62 members found this review helpful
      varajohn
      This review is about the size: 65 "

      At least when you write lies, coordinate to write the same things. Decide in which energy class the television is located

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    • Mbabis_papas
      5
      11 out of 14 members found this review helpful
      Mbabis_papas

      Verified purchase

      This review is about the size: 65 "

      Simply amazing. For 65", the rating is excellent.
      You finish with cables with the wifi connection.
      Apps for everything, so as a smart TV, it's just what you need.
      Very easy menu and installation.
      The sound is very good. Especially the surround sound is incredible.
      Very good picture, with no adjustments, just a change in mode, movies, sports, etc.

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    • fotis_1234
      5
      6 out of 7 members found this review helpful
      fotis_1234
      This review is about the size: 50 "

      Easy menu, flawless picture. Also, you can turn off the wi-fi if you don't need it, something you can't do with other brands.

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    • ArgieR
      4
      5 out of 11 members found this review helpful
      ArgieR

      Verified purchase

      5 stars definitely for the picture which is considered at least excellent at 43'. The sound is equally very good. However, there are negatives; if you are positioned at an angle, things are difficult, unfortunately, you don't have a good view from there. The menu is quite cumbersome and complex for someone who doesn't have much experience with smart screens. The remote control is equally cumbersome and many times you press the wrong buttons and good luck saving it, starting all over again, everything! At the €300 that the purchase was made, I still consider it a very good choice!

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      • Value for money
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    • georgelf
      5
      4 out of 5 members found this review helpful
      georgelf

      Verified purchase

      This review is about the size: 55 "

      It is what I expected for its price.
      Very good image (colors, resolution, relevant settings - options, etc.). Amazing sound. Loud speakers and in my living room, I don't need to turn it up above 12 (about 25% of the maximum). I expected the Smart web OS to be slow, and it's somewhat better. It was chosen for the cosmote tv that is integrated. The app on the mobile largely replaces keyboard, mouse, and microphone. Perfect connection with the computer via HDMI.

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    • Anna_Siamanta
      5
      8 out of 12 members found this review helpful
      Anna_Siamanta
      This review is about the size: 55 "

      Guys, the TV is perfect. I have connected it with thinq on my phone and I give voice commands. Quick response, incredible resolution. It is simply amazing for its price.

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    • ioannis2025
      5
      7 out of 10 members found this review helpful
      ioannis2025

      Since I have had it since 2023, it performs excellently and has very strong bass if you adjust it, guys. It's worth it, get this TV, and it is 43 inches

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    • alexandrovic_13
      1
      34 out of 114 members found this review helpful
      alexandrovic_13

      14 days were enough, I received it on 1/3/2024. Very good picture, although it has a small drawback with the polarizer. On the 14th day of use, on 15/3, suddenly, in normal mode while I was playing, the LEDs started burning and the whole panel went off. It is certain that a friend of mine had the same TV and did not encounter any issues, so it definitely has to do with the specific one they brought me. Very bad experience, not only with this particular TV but also with LG. My disappointment is now indescribable.

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    • Anastasia_K_17
      5
      24 out of 30 members found this review helpful
      Anastasia_K_17

      Verified purchase

      For its price, it is very good, the only "issue" is that the LG menu is a bit difficult to use. It also has a mobile application. The picture is good, the colors are accurate, you can see well even from a 60-degree angle without the colors being distorted. The sound is loud and satisfactory, it also has a menu to adjust the sound according to whether you are watching a movie, listening to music, or playing games, which does a great job.

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      • Viewing angle
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      • Value for money
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    • SAMAR-ITAN
      4
      33 out of 46 members found this review helpful
      SAMAR-ITAN

      Guys, the TV is awesome
      GAMING.......because that's the main thing..........to have low to zero input lag
      And yes, this one has none at all, guys
      It's fast.......the menu is a bit weird........and a bit slow.....but it's ok
      you only "deal with it" once........!!!
      Hdr
      Good sound
      Lightweight
      One downside is that it doesn't have screen mirroring and all those things where you "send" a signal from your phone etc etc
      BUY IT..........just like that, 43 inches

      update
      with the latest update it also has mirroring

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    • Αποστολος Δημουλιας
      4
      31 out of 34 members found this review helpful
      Αποστολος Δημουλιας

      Very nice television, I have had it for almost 3 months. Its main use is YouTube and as a monitor for Xbox. Nice quality materials, very nice sound with surround capability and strong bass, screen with exceptional colors and clear 4K. I give it 4 stars because it lacks in viewing angles and sometimes I have noticed that the refresh rate is low (30hz) but this can be changed in the settings. Finally, I would like to mention that for the 265€ I bought it for, I am satisfied, I wouldn't pay more than 350€+. I believe it is a good purchase and it will not disappoint an average user!

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    • Ioannis_Klimantiris
      4
      Ioannis_Klimantiris

      Verified purchase

      • Picture
      • Sound
      • Menu
      • Construction quality
      • Value for money
      • Viewing angle
    • 4
      Annia_Nika

      Verified purchase

      This review is about the size: 65 "

      Ok, the resolution is not the best.

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    • Kiriaki_Tratsi
      5
      Kiriaki_Tratsi

      Huge. Wonderful colors and resolution.
      Easy to place on the furniture. Easy initial setup.
      I bought it for 485€. Very good price for the size and image quality.

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      0
    • Aikaterini_Potamiti
      4
      Aikaterini_Potamiti

      For its price, it's just fine! What you definitely need to pay attention to is where you order it from.. I ordered it from Skroutz and not directly from the seller and it took 20 days to arrive even though it was ready for delivery and was handed over to the carrier the next working day. I would buy it again but not through Skroutz..

      Translated from Greek ·
      24
    • John_constantopoulos
      5
      John_constantopoulos

      Perfect picture and sound. Natural colors
      Absolutely satisfied with the purchase and the delivery of the product to my place.

      Translated from Greek ·
      4
    • ana_kos
      5
      ana_kos

      I've had the TV for 11 months, I haven't encountered any problems for the money I paid, 350 euros. It's just fine, it does what it says

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      4
    • gpatsias83
      5
      gpatsias83

      A perfectly good TV for those who want it for all uses and don't want to give a kidney to get it. If you want a simple, good one to watch a movie or sports, get it.

      Translated from Greek ·
      4
    • See all

    Description & Specifications

    Image

    Diagonal
    43 "
    Resolution
    4K Ultra HD

    Resolution

    The quality of the image that the television is capable of providing, which comes in the following values: HD Ready, Full HD (1080p), 4K Ultra HD, and 8K Ultra HD.

    4K Ultra HD
    4K Ultra HD TVs have the ability to display high-definition content with a resolution of 3840x2160. It is by far the most common resolution now.
    Refresh Rate
    50/60 Hz

    Refresh Rate

    The refresh rate is the number of frames per second that a TV can display and is expressed in hertz (Hz). Most TVs are 50/60 Hz, while some are 100 or 120 Hz. Higher frame rates offer smoother images (without stuttering or blurring) in fast-paced scenes such as sports or action movies.
    Type of Panel
    Direct LED

    Type of Panel

    The technology used by television to display images.

    Direct LED
    Development of Edge LED where the LED lights, which provide illumination for the pixels of the television, are placed directly behind the panel in a sparse arrangement. Moderate performance of dark areas in the image.
    HDR Types
    HDR10, HDR10+, HDR10 Pro, HLG

    HDR Types

    Technologies that enhance contrast and color performance for a more realistic image. There are various HDR standards, such as HDR10, Dolby Vision, HLG, and HDR10+, with differences in quality and display capabilities.
    Local Dimming
    No

    Local Dimming

    LED TVs use LED backlighting behind the screen. LED TVs with Local Dimming capability can illuminate different areas of the screen with different intensities, achieving better local black performance and contrast compared to regular LEDs.

    OLED TVs do not require this technology as the lighting is integrated into each individual pixel and can be completely turned off, providing absolute black and even better contrast.

    Audio

    Channels
    Stereo

    Channels

    Channels refer to the number and type of individual speakers contained in the television and are described by 2 numbers separated by a dot. The first number refers to how many full-range speakers (speakers for the entire frequency range) the television contains, while the second refers to how many subwoofer-type speakers (speakers specialized for bass frequencies). For example, a television with 2.1 speakers has 2 regular speakers and 1 subwoofer.

    2. Almost all television programs are stereo (for playback from at least 2 speakers), meaning they are designed to sound different in each of the 2 speakers to give the listener a sense of space. More speakers make this feeling even more realistic, and the presence of a subwoofer gives fuller bass.

    Stereo
    Most televisions have stereo speakers, meaning they contain 2 speakers for stereo sound (sound with depth).
    Power
    20 W

    Power

    The sum of the power of the TV speakers. Most TVs have 2 speakers of 10 watts each, which add up to 20 watts.

    The TV speakers are sufficient for basic use, but for an improved experience, it is recommended to use a Soundbar or a Home Cinema system.

    Features & Functions

    Receiver
    DVB-C, DVB-S2, DVB-T2

    Receiver

    The type of receiver for terrestrial (free-to-air) or satellite TV that is installed on the television.

    DVB-C
    Type of receiver for monitoring channels/services through an Internet connection.
    DVB-S2
    Type of receiver for monitoring digital channels broadcasted via satellite.
    DVB-T2
    Type of receiver for monitoring terrestrial broadcast channels (free-to-air TV).
    Media Player
    Yes

    Media Player

    The existence or not of an integrated media player that provides the ability to play videos, music, and photos through an external hard drive or USB stick.
    PVR Recording
    No

    PVR Recording

    Ability to install the program on an external hard drive or USB stick.
    Hotel Mode
    Yes

    Hotel Mode

    Lock function for TV settings.
    Voice Commands
    Yes

    Voice Commands

    Ability to control the TV through voice commands. This is usually done through a built-in microphone on the TV remote.
    HbbTV
    No

    HbbTV

    A hybrid HbbTV (Hybrid Broadcast Broadband TV) television is a Smart TV connected to the internet that offers users access to online services (e.g. ERTflix, Mega Plus, SKAI Hybrid and Open Hybrid) through the terrestrial television program.
    VRR
    Yes

    VRR

    A TV with VRR (Variable Refresh Rate) can adjust the refresh rate in real-time to match the frequency of the signal source, such as PC, Xbox One, Xbox S/X, and PlayStation 5. It provides benefits such as eliminating "tearing" (where the image briefly splits into two parts), lower input lag (the time between receiving the signal and displaying the image on the screen), and smoother overall gameplay with reduced stutter.

    Audio Standards

    Audio Templates
    Dolby Digital

    Additional Specifications

    Supported Applications
    Netflix, Youtube, DisneyPlus, Cosmote TV, Eon, Ant1+, Ertflix, Spotify

    Supported Applications

    Some of the popular apps that can be installed on your TV.

    In case the application you are looking for is not pre-installed, you will have to search for it from the TV menu and install it.
    Software
    WebOS

    Software

    The operating system used by the television.

    The operating system of the television is the basic software that manages its functions, such as menus, application installation, etc.
    Smart Assistant
    Alexa

    Smart Assistant

    Alexa
    Amazon's smart assistant, which operates through voice commands. It does not recognize the Greek language.
    Smart Ecosystem
    Alexa

    Smart Ecosystem

    Ability to connect and control your TV through smart home devices such as Google Home, Apple HomeKit, and Amazon Alexa. For example, we can give a command to turn on or off the TV through a smart assistant on our mobile device.

    Alexa
    It does not recognize the Greek language.

    Wired Connections

    Ethernet
    Yes

    Ethernet

    Internet connection port with cable.
    Headphones
    No

    Headphones

    Connection port for wired headphones.
    Digital Audio Optical
    Yes

    Digital Audio Optical

    Digital audio signal transfer port via optical fiber cable.
    USB
    2
    HDMI
    3
    Number of HDMI 2.1
    1

    Number of HDMI 2.1

    Newer HDMI standard, which supports higher resolution and refresh rate and is necessary to take advantage of features (such as 120Hz) offered by the new Sony PlayStation 5 & Microsoft Xbox Series X|S consoles.

    Wireless Connections

    Wi-Fi
    Yes

    Wi-Fi

    Wireless internet connectivity capability.
    Bluetooth
    Yes

    Bluetooth

    Ability to wirelessly connect devices using Bluetooth technology, such as Bluetooth headphones, Soundbars, etc.
    Miracast
    No

    Miracast

    Transmission of image (photo & video) and sound via WiFi from mobile or laptop to TV.
    Chromecast Built-In
    No

    Chromecast Built-In

    Google's template for transmitting images (photos & videos) and sound via WiFi from a mobile or laptop to the television. This is the commercial name of the Google Cast standard installed on Chromecast devices.
    Screen Mirroring
    No

    Screen Mirroring

    Wireless display of mobile or laptop screen on TV.
    AirPlay
    Yes

    AirPlay

    Apple's standard for transmitting images (photos & videos) and sound via WiFi between devices. The standard also allows for wireless transmission between screens.

    Product Details

    Release Date
    2023
    Weight
    8.8 kg

    Weight

    Refers to the net weight of the TV without including the tabletop stand.
    VESA Mount
    200 x 200 mm

    VESA Mount

    The way to connect the TV with a support base (or wall mount). Along with weight, these are the two characteristics we check to ensure compatibility between the TV and the base.

    Energy Label

    Energy Class
    G

    Energy Class

    New energy efficiency scale consisting of classes A, B, C, D, E, F, G. Devices with class A (green) have the lowest energy consumption, while devices with class G (red) have the highest consumption. 

    It is worth noting that there is no correspondence between the old and the new energy efficiency scale. Based on the new A-G scale, the minimum televisions available on the market currently belong to classes A and B. The majority of products in the category belong to classes F, E, and D. 

    You can find detailed information about the New Energy Label in Skroutz's guide.

    Dimensions (without Stand)

    Width
    967 mm
    Height
    564 mm
    Thickness
    57.1 mm

    Dimensions (with Stand)

    Width
    967 mm
    Height
    621 mm
    Thickness
    200 mm

    Important information

    Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.

    Description

    If you are looking for a robust 4K television that does exactly what it promises—without complicated menus and unnecessary expenses—the LG 43UR781C is the ideal solution. Designed with an emphasis on reliability, it is the top choice for bedrooms, vacation homes, as well as professional spaces (Airbnb, offices), where ease of use and durability over time are essential.

    Unmatched reliability and 4K clarity for every use

    For those seeking a robust 4K television that consistently delivers on its promises—without complicated procedures and unnecessary costs—the LG 43UR781C is the ideal solution. Designed with an emphasis on reliability, it is a top choice for bedrooms, vacation homes, as well as professional spaces (Airbnb, offices), where ease of use and long-lasting durability are a priority.

    4K UHD, live display in ultra-high resolution

    LG's UHD TVs exceed your expectations every time. Enjoy vivid picture quality and vibrant colors with four times the pixel accuracy of Full HD.

    Enhance Your Interior

    Add UHD to your interior decor. A slim panel and frame combined with aesthetic design elevate any interior space.

    Simplicity & Reliability LG

    The webOS operating system stands out for its speed, offering instant access to popular services such as Netflix, YouTube, and Cosmote TV. It is a device that ensures seamless operation from the very first moment, without requiring specialized technical knowledge.

    AI Concierge

    Your Smart Assistant

    Get recommendations for new things to watch, based on your voice search history.

    Professional Construction

    As a commercial model, the UR78 features enhanced build quality and menus that allow for easy content management. These features make it ideal for home use in the bedroom as well as for professional applications in shops or tourist accommodations.

    HDR10 & HLG

    The support of key HDR standards contributes to improved contrast and detail performance in dark and bright scenes of movies.

    Conclusion

    The LG UR78 is one of the most reliable options in its category. It focuses on the essence of the user experience, gaining trust through the stability and ease that characterize LG products. It is the recommended choice for anyone seeking a branded 4K television with guaranteed longevity, whether for personal use or professional activity.

    What's included:

    • Television 43UR781C0LK
    • Remote control
    • Power cable
    • Support stands
    • User manual

    Manufacturer

    Manufacturer Details

    Warnings & Safety Information

    Reviews (193)

    4.7
    193
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    Reviews by our members

    • Kiriaki_Tratsi
      5
      Kiriaki_Tratsi

      Verified purchase

      This review is about the size: 65 "

      Huge. Wonderful colors and resolution.
      Easy to place on the furniture. Easy initial setup.
      I bought it for 485€. Very good price for the size and image quality.

      Translated from Greek ·
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    • Aikaterini_Potamiti
      4
      24 out of 28 members found this review helpful
      Aikaterini_Potamiti

      Verified purchase

      This review is about the size: 55 "

      For its price, it's just fine! What you definitely need to pay attention to is where you order it from.. I ordered it from Skroutz and not directly from the seller and it took 20 days to arrive even though it was ready for delivery and was handed over to the carrier the next working day. I would buy it again but not through Skroutz..

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    • John_constantopoulos
      5
      4 out of 5 members found this review helpful
      John_constantopoulos

      Verified purchase

      Perfect picture and sound. Natural colors
      Absolutely satisfied with the purchase and the delivery of the product to my place.

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    • ana_kos
      5
      4 out of 5 members found this review helpful
      ana_kos

      Verified purchase

      This review is about the size: 50 "

      I've had the TV for 11 months, I haven't encountered any problems for the money I paid, 350 euros. It's just fine, it does what it says

      Translated from Greek ·
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      • Value for money
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    • gpatsias83
      5
      4 out of 5 members found this review helpful
      gpatsias83
      This review is about the size: 55 "

      A perfectly good TV for those who want it for all uses and don't want to give a kidney to get it. If you want a simple, good one to watch a movie or sports, get it.

      Translated from Greek ·
      • Picture
      • Sound
      • Menu
      • Viewing angle
      • Construction quality
      • Value for money
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    • pitsirikas
      4
      12 out of 13 members found this review helpful
      pitsirikas

      Verified purchase

      The TV is really very good. It has all the features a smart TV should have, a menu that, once you get the hang of it, is easy to use, and settings that can make the picture excellent. The sound, nothing special. I wish it was a bit louder but it's not a problem. The only but major problem with this particular TV is the viewing angle. It's terrible. From 35 degrees you can notice the difference. Nevertheless, I don't think that its purchase is not worth it at 250 euros for a 43-inch TV.

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    • Chris_Dano
      5
      3 out of 4 members found this review helpful
      Chris_Dano

      Verified purchase

      It is a very good purchase for what it promises. Very good viewing quality, it has all the smart TV services and very good service connectivity with wifi. Value for Money. Register for LG's services and you get continuous updates whenever they are available.

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    • NikosFa
      5
      11 out of 14 members found this review helpful
      NikosFa
      This review is about the size: 55 "

      Having the LG OLED C1 in the living room, for those who know, we are talking about a top-tier TV where once you watch OLED, all other TVs are like night and day. I got the 55UR781C for the bedroom. I never expected that with the right settings and at this price I would be so impressed... Very bright, amazing colors, sound is just fine. In blacks and dark scenes, it's a classic LED TV that turns gray... It will receive upgrades for 5 years. I combined it with LG's magic remote. I have already recommended it to friends looking for a low-budget TV. From me, it gets 5 stars!

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    • OVERIDE
      1
      9 out of 36 members found this review helpful
      OVERIDE

      Verified purchase

      After hours of adjustments, the picture starts to look somewhat normal. If I had known, I wouldn't have bought it even for 30 euros. I wonder where people see the good picture. The previous LG I had was much better. Viewing angle is zero... as soon as you move a little to the side, it starts to whiten... useless.

      Translated from Greek ·
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    • helaf81
      5
      10 out of 14 members found this review helpful
      helaf81

      Verified purchase

      Amazing picture and sound for its price, totally worth it, we didn't expect it at all! We also added LED lights and it's awesome.

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    • Eleni_Katsari3845
      4
      2 out of 4 members found this review helpful
      Eleni_Katsari3845

      Verified purchase

      Very good TV although I would expect a slightly better picture. But for its price, definitely very good.

      Translated from Greek ·
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      • Construction quality
      • Value for money
      • Picture
      • Menu
      • Viewing angle
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    • supercar659
      5
      4 out of 7 members found this review helpful
      supercar659

      Verified purchase

      This review is about the size: 50 "

      VFM at €330 for simple TV use is excellent, but for Netflix etc., it is also quite decent. The software does lag a bit, but not to an annoying degree. I think it will satisfy most people. Only those who do demanding gaming or know about image quality and are looking for perfect quality, I believe, will not be satisfied.

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    • Botanical Beauty
      5
      4 out of 7 members found this review helpful
      Botanical Beauty

      Verified purchase

      This review is about the size: 50 "

      quite a large and nice screen, just the TVs with internet connection are quite slow. Also, the remote control is not that user-friendly, a lot of information for nothing.

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    • ptsousis79
      5
      7 out of 7 members found this review helpful
      ptsousis79

      Verified purchase

      This review is about the size: 50 "

      Excellent choice for the money. Very good picture, quite good sound, and by downloading the LG thing from the Play Store, you have full control of the TV from your mobile.

      Translated from Greek ·
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      • Menu
      • Viewing angle
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      • Value for money
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    • eliot05
      4
      5 out of 6 members found this review helpful
      eliot05

      Verified purchase

      For the money, it's a very good 4K with a clear image, large screen, and good sound with very quality bass. What disappointed me is that it doesn't support 120hz for gaming; other than that, it's very good.

      Translated from Greek ·
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      • Menu
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    • Chris_Rag
      5
      8 out of 12 members found this review helpful
      Chris_Rag

      Verified purchase

      Review for the 43-inch! It's an amazing choice! Clear picture, vibrant colors, and great sound. Ideal for movies, series, and gaming. Very good quality for the money!

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    • tasos_siam
      5
      2 out of 5 members found this review helpful
      tasos_siam

      Verified purchase

      This review is about the size: 50 "

      In my opinion, it might be the best value for money television at the moment, supports almost all applications (not vodafonetv), fast, excellent picture, and very good sound.

      Translated from Greek ·
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      • Menu
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    • varajohn
      1
      11 out of 62 members found this review helpful
      varajohn
      This review is about the size: 65 "

      At least when you write lies, coordinate to write the same things. Decide in which energy class the television is located

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    • Mbabis_papas
      5
      11 out of 14 members found this review helpful
      Mbabis_papas

      Verified purchase

      This review is about the size: 65 "

      Simply amazing. For 65", the rating is excellent.
      You finish with cables with the wifi connection.
      Apps for everything, so as a smart TV, it's just what you need.
      Very easy menu and installation.
      The sound is very good. Especially the surround sound is incredible.
      Very good picture, with no adjustments, just a change in mode, movies, sports, etc.

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    • fotis_1234
      5
      6 out of 7 members found this review helpful
      fotis_1234
      This review is about the size: 50 "

      Easy menu, flawless picture. Also, you can turn off the wi-fi if you don't need it, something you can't do with other brands.

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    • ArgieR
      4
      5 out of 11 members found this review helpful
      ArgieR

      Verified purchase

      5 stars definitely for the picture which is considered at least excellent at 43'. The sound is equally very good. However, there are negatives; if you are positioned at an angle, things are difficult, unfortunately, you don't have a good view from there. The menu is quite cumbersome and complex for someone who doesn't have much experience with smart screens. The remote control is equally cumbersome and many times you press the wrong buttons and good luck saving it, starting all over again, everything! At the €300 that the purchase was made, I still consider it a very good choice!

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    • georgelf
      5
      4 out of 5 members found this review helpful
      georgelf

      Verified purchase

      This review is about the size: 55 "

      It is what I expected for its price.
      Very good image (colors, resolution, relevant settings - options, etc.). Amazing sound. Loud speakers and in my living room, I don't need to turn it up above 12 (about 25% of the maximum). I expected the Smart web OS to be slow, and it's somewhat better. It was chosen for the cosmote tv that is integrated. The app on the mobile largely replaces keyboard, mouse, and microphone. Perfect connection with the computer via HDMI.

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    • Anna_Siamanta
      5
      8 out of 12 members found this review helpful
      Anna_Siamanta
      This review is about the size: 55 "

      Guys, the TV is perfect. I have connected it with thinq on my phone and I give voice commands. Quick response, incredible resolution. It is simply amazing for its price.

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    • ioannis2025
      5
      7 out of 10 members found this review helpful
      ioannis2025

      Since I have had it since 2023, it performs excellently and has very strong bass if you adjust it, guys. It's worth it, get this TV, and it is 43 inches

      Translated from Greek ·
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    • alexandrovic_13
      1
      34 out of 114 members found this review helpful
      alexandrovic_13

      14 days were enough, I received it on 1/3/2024. Very good picture, although it has a small drawback with the polarizer. On the 14th day of use, on 15/3, suddenly, in normal mode while I was playing, the LEDs started burning and the whole panel went off. It is certain that a friend of mine had the same TV and did not encounter any issues, so it definitely has to do with the specific one they brought me. Very bad experience, not only with this particular TV but also with LG. My disappointment is now indescribable.

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    • Anastasia_K_17
      5
      24 out of 30 members found this review helpful
      Anastasia_K_17

      Verified purchase

      For its price, it is very good, the only "issue" is that the LG menu is a bit difficult to use. It also has a mobile application. The picture is good, the colors are accurate, you can see well even from a 60-degree angle without the colors being distorted. The sound is loud and satisfactory, it also has a menu to adjust the sound according to whether you are watching a movie, listening to music, or playing games, which does a great job.

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      • Viewing angle
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    • SAMAR-ITAN
      4
      33 out of 46 members found this review helpful
      SAMAR-ITAN

      Guys, the TV is awesome
      GAMING.......because that's the main thing..........to have low to zero input lag
      And yes, this one has none at all, guys
      It's fast.......the menu is a bit weird........and a bit slow.....but it's ok
      you only "deal with it" once........!!!
      Hdr
      Good sound
      Lightweight
      One downside is that it doesn't have screen mirroring and all those things where you "send" a signal from your phone etc etc
      BUY IT..........just like that, 43 inches

      update
      with the latest update it also has mirroring

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    • Αποστολος Δημουλιας
      4
      31 out of 34 members found this review helpful
      Αποστολος Δημουλιας

      Very nice television, I have had it for almost 3 months. Its main use is YouTube and as a monitor for Xbox. Nice quality materials, very nice sound with surround capability and strong bass, screen with exceptional colors and clear 4K. I give it 4 stars because it lacks in viewing angles and sometimes I have noticed that the refresh rate is low (30hz) but this can be changed in the settings. Finally, I would like to mention that for the 265€ I bought it for, I am satisfied, I wouldn't pay more than 350€+. I believe it is a good purchase and it will not disappoint an average user!

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    • Ioannis_Klimantiris
      4
      Ioannis_Klimantiris

      Verified purchase

      • Picture
      • Sound
      • Menu
      • Construction quality
      • Value for money
      • Viewing angle
    • 4
      Annia_Nika

      Verified purchase

      This review is about the size: 65 "

      Ok, the resolution is not the best.

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    • Kiriaki_Tratsi
      5
      Kiriaki_Tratsi

      Huge. Wonderful colors and resolution.
      Easy to place on the furniture. Easy initial setup.
      I bought it for 485€. Very good price for the size and image quality.

      Translated from Greek ·
      0
    • Aikaterini_Potamiti
      4
      Aikaterini_Potamiti

      For its price, it's just fine! What you definitely need to pay attention to is where you order it from.. I ordered it from Skroutz and not directly from the seller and it took 20 days to arrive even though it was ready for delivery and was handed over to the carrier the next working day. I would buy it again but not through Skroutz..

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      24
    • John_constantopoulos
      5
      John_constantopoulos

      Perfect picture and sound. Natural colors
      Absolutely satisfied with the purchase and the delivery of the product to my place.

      Translated from Greek ·
      4
    • ana_kos
      5
      ana_kos

      I've had the TV for 11 months, I haven't encountered any problems for the money I paid, 350 euros. It's just fine, it does what it says

      Translated from Greek ·
      4
    • gpatsias83
      5
      gpatsias83

      A perfectly good TV for those who want it for all uses and don't want to give a kidney to get it. If you want a simple, good one to watch a movie or sports, get it.

      Translated from Greek ·
      4
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