Vision, mission, goals, planning, implementation, evaluation: Steps essential for shaping a business's strategic marketing in order for it to achieve success.

The term strategic marketing refers, among other things, to a broader way of business thinking that manages to challenge the prevailing notion of the omnipotence of large companies and guide seemingly weak businesses towards development and prosperity.

Thus, strategy and marketing are closely related concepts in the business realm, as strategy constitutes a prerequisite for developing and implementing strong and successful marketing choices.

The principles of strategic marketing, in particular, draw from the strategies followed by great commanders of the past on the battlefield (such as Alexander the Great, Napoleon, etc.), as well as from the records of later military leaders and theorists of war (Clausewitz, Hart, etc.).

Strategic maneuvers for victory, the preparation of troops, reading and interpreting the adversary's signals, morale boosting on the battlefield, leveraging inherent advantages, and overturning the laws of physics are elements that were primarily used to achieve victories that remain in global history.

Marketing is similarly a war, on one hand for securing the market share that a business has, and on the other hand for expanding it by attracting new customers. It is a relentless effort to conquer a market that constantly changes characteristics and operating conditions, a continuous struggle to satisfy consumers whose needs are ever-changing not only due to personal choices but also due to shifts in economic, legal, cultural, technological, political, and other conditions.

Strategic Marketing – a comprehensive manual aimed at both students and professionals as well as aspiring entrepreneurs – provides readers with valuable knowledge and tools to develop successful marketing strategies.

From the analysis of the target market and the study of consumer customers to brand management and positioning, the 6th edition of this volume, enriched and fully updated bibliographically, offers a balanced ratio of theory and practical application and inaugurates the "Marketing-Management Series" by Klidaris Publications.

Contents:

• Strategic management and strategic marketing planning
• The competitive advantage & value proposition
• The marketing plan
• Analysis of the external environment and opportunities
• Methods of sales forecasting and market potential
• Sales analysis
• Industry attractiveness analysis
• Competitor analysis
• Customer analysis
• Segmentation, targeting, and positioning strategy
• Product management strategies, branding & product portfolio analysis
• Pricing & product distribution strategies, integrated marketing communication strategies
• Special marketing strategies
• Implementation, evaluation & control of the strategic marketing plan