Come let's leave the theory behind for business and move on to practice! Through the 12 chapters of this book, let’s sit together at the table, analyzing the reality we experience daily and getting to the essence!

With 100+ practical tips, dozens of actionable solutions for obvious or hidden problems, and the challenges you encounter, this book provides everything you need. After 31+ years of experience in business and business consulting, it gathers knowledge for those just starting a new venture, needing a reboot, or wanting to take their work to the next level!

Simple, practical, emphasizing the essence. Just as every entrepreneur understands it... Just as we live it.