Human olfaction – the sense of smell – allows us to appreciate food and drink, warns us of dangers, and makes our environment more pleasant. However, olfaction is one of our least explored sensory systems. Until now.

Smells and fragrances are the color that enriches the experience of our lives. Ask anyone to think about their sense of smell and they will immediately start talking. Initially, the discussions revolve around food and wine, but quickly move to personal topics: about scents that evoke memories of childhood, deceased relatives, pregnancy, love, and sex. When people talk about their sense of smell, they reveal something about themselves, their emotions, thoughts, and relationships. Thus, the sense of smell reflects not only the chemical world around us but also testifies to our inner world, emotions, and thoughts.

"The Forgotten Sense" explores the unknown mind and how it shapes people: Why can smells trigger such powerful memories? How much can body odors control who you fall in love with? How sensitive is the human sense of smell? In many cases, these questions are in our intention to understand our nature, but Dr. Jonas Olofsson has dedicated years to studying the least understood of our senses. He has discovered that it is possible to enhance and evolve the sense of smell, turning it into a more useful tool that offers a powerful immediacy in your life.

Pages: 224, Dimensions: 13.5x13.5cm