Simple, sophisticated, and utterly British, Burberry has become an object of worship thanks to its remarkable ability to combine tradition and innovation. The allure of the "Burberry Girls," such as Cara Delevingne, Kate Moss, or Naomi Campbell, epitomizes exactly what characterizes Burberry: ambition, elegance, and grace. With references from its humble beginnings in 1856 to its contemporary designs, and with a unique series of photographs, from complete designs to small details and beautifully staged shots, the book reveals the story behind the popular brand.