Since 1945, the Balmain house has attracted the attention of both critics and fashion followers with its dazzling detail and distinctive, maximalist style. As a brand to turn to when seeking luxury and high-standard glamour, Balmain dominates with its enviable clientele of superstars and its characteristic intricate style. With unique photographs and carefully structured text, the book narrates the story of the brand, from the early days alongside Christian Dior to the unparalleled Olivier Rousteing, whose luxurious aesthetic and strong influence have highlighted the Balmain house in an utterly contemporary way.