The world-renowned cosmetic company Max Factor is known for its quality makeup cosmetics used by makeup artists and thousands of women around the world.

Founded in 1909 by Max Factor, a visionary and makeup artist, who was responsible for the appearance of famous Hollywood stars like Ava Gardner and Jean Harlow.

Max Factor was born in Russia and migrated to America in 1914, settling in Los Angeles. His fame quickly spread as he collaborated with top film stars.

In 1916, he began selling eye shadows and eyebrow pencils, introducing cosmetics suitable for the general public. Four years later, he launched a line of cosmetics called "makeup," which was used for the first time by Max Factor.

The brand's philosophy is that every woman can be beautiful using the right cosmetics and appropriate makeup techniques. Max Factor offers makeup cosmetics that allow every woman to highlight her personal charm.