RIMMEL LONDON is a brand that comes directly from the heart of fashion and culture - London.

A brand with a history:

• The brand's story began in 1834, when its founder, a famous perfumer, opened his first store in London, House of Rimmel.
• Eugene Rimmel, who became the chief perfumer, experimented with various chord combinations, mainly exotic and new inspirations, traveling around the world.
• It offers innovative personal care products with different scents.

Why choose RIMMEL:

• In 1996, the RIMMEL LONDON brand became a subsidiary of Coty Inc. and became one of the leading makeup brands in the cosmetics market.
• RIMMEL LONDON cosmetics are characterized by an unusual composition without harmful ingredients in a typical British design.
• The company does not test its products on animals.
• Model Kate Moss is a brand ambassador.