A review of the turbulent 1960s and 1970s through fashion, a period when soft silhouettes and pastel shades transformed into bold prints and psychedelic chaotic hues, ultimately culminating in a personal style that Vogue referred to as "New Indifference."

Mod New York tracks the evolution of fashion in the 1960s and 1970s, a turbulent and innovative time that continues to inspire how we dress today. During this period, the soft silhouettes and pastel shades preferred by First Lady Jacqueline Kennedy gave way to bold prints and psychedelic bursts of color, leading to personal styles such as "New Indifference."

Financially inspired by a significant exhibition at the Museum of the City of New York, this book is richly illustrated with two hundred groundbreaking and historically significant designs from Halston, Geoffrey Beene, Rudi Gernreich, Yves Saint Laurent, Andre Courreges, Norman Norell, and Bill Blass, among others, all drawn from the renowned costume collection of MCNY.

By the mid-1960s, clothing acquired communicative powers, reflecting the significant social changes of the era: the emergence of a countercultural movement, the women’s liberation movement, the rise of African-American consciousness, and the radicalism stemming from anti-Vietnam War protests. New York, as the national capital of fashion and creativity, became the critical starting point for these discussions. Authentic essays from renowned fashion historians, such as Phyllis Magidson, Hazel Clark, Sarah Gordon, and Caroline Rennolds Milbank, explore the ways in which these radical movements were expressed in fashion. Special reference is made to the presentation of Grandassa Models and the "Black is Beautiful" movement by Kwame S. Brathwaite, illustrated with photographs by his father, Kwame Brathwaite.

Pages: 160, Dimensions: 19.8x19.8cm