Wella Professionals EIMI Rugged Texture is a styling paste that shapes and styles hair with a matte finish. Ideal for creating outrageous and chic hairstyles without weighing the hair down.

Why you will choose it:

• Provides a matte finish for a modern look.
• Easy styling and customization to your taste.
• Hair that is naturally manageable and weightless.
• Strong yet flexible hold.
• Perfect for short hairstyles and adding structure to longer hair.

Usage:

Apply a small amount to your palm and warm it between your fingers. Work it into dry or damp hair and shape as desired. For best results on damp hair, allow to air dry.