49
51
€
Delivery
Wed, 07 Oct - Fri, 09 Oct
14,00 €
shipping cost
Sent from Greece
Description
Specifications
Marketing is not limited to consumer products but is one of the most important functions of those businesses that supply industrial companies, crafts, public enterprises, institutions, and other economic organizations with products and services.
Industrial (Business-to-Business or B2B) Marketing, which deals with satisfying the purchasing needs and requirements of organizations (rather than individuals) and represents about 60% of monetary transactions in our national economy, is a distinct area of study within the science of Marketing.
The book "Strategic Industrial Marketing" by authors G. Avlonitis, S. Dimitriadis, and K. Indounas is a modern and comprehensive study of Industrial Marketing, aimed at contributing to the effort of studying, researching, and disseminating Industrial Marketing in Greece.
The book is structured into five parts:
Part 1: Basic Dimensions of Industrial Products/Markets and Industrial Customer Behavior: core concepts of industrial marketing, analysis of industrial customer purchasing behavior, purchasing behavior of Greek industrial companies, relationship management in industrial markets.
Part 2: Demand Analysis and Opportunities in the Industrial (B2B) Market: industrial market research, industrial market segmentation and product positioning, e-commerce and marketing in industrial markets.
Part 3: Marketing Strategies for Industrial (B2B) Markets: strategic planning of industrial marketing, product management for industrial markets, pricing for industrial markets, distribution channel and supply chain management for industrial markets, organization of sales force for industrial markets, communication and promotion methods for industrial markets.
Part 4: Special Topics in Industrial (B2B) Marketing: marketing of industrial services, international industrial marketing.
Part 5: Case Studies: interesting case studies that serve to connect theory with practice.
It is worth noting that "Strategic Industrial Marketing" contains learning objectives at the beginning of each chapter, tables, figures, examples, real data, chapter summaries, bibliographical references per chapter, and a separate section for case studies with questions.
This book is aimed at:
- Students who have included the course of Industrial (B2B) Marketing in their curriculum, for whom it serves as a modern, scientifically documented textbook with practical examples, helping them understand and deepen their knowledge of all the particular aspects/fields of industrial marketing.
- Executives in the private and public sectors involved in marketing or the purchase/procurement of industrial products and services, as well as entrepreneurs in industrial markets, which offers a comprehensive framework of methods and tools for strategic analysis and marketing actions to achieve their goals more effectively.
Manufacturer
Specifications
- Publisher
- Rosili
- Language
- Greek
- Subtitle
- An integrated approach
- Cover
- Hardcover
- Number of Pages
- 688
- Publication Date
- 2014
- Dimensions
- 25x17 cm
- ISBN-13
- 9786185131005
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.