As psychology evolves in understanding the mind and brain, perhaps the last remaining mystery about why we do what we do relates to love and attraction. Recent research suggests that even the mysteries of attraction are being revealed - which is great news for those who would rather not leave seduction to chance.

In this illuminating follow-up, Dr. Raj Persaud draws on the latest research to show not only how to enhance your overall attractiveness, but also how to become utterly irresistible. For example, it is known that dating experiments can accurately predict over 80% of who will be attracted to whom using simple conversation strategies. Additionally, social and psychological aspects of romantic attraction such as the connection of low lighting with romantic ambiance are explored.

It is striking to discover that seeking agreement during a date is not the most attractive or successful strategy. For readers looking for the rare combo of beauty and brains, modern research suggests that it is possible to gauge a person's IQ from their appearance. "Simply Irresistible" is a straightforward, clever, and filled with useful questions and invaluable advice guide to catch - and keep - your ideal partner.

Pages: 352, Dimensions: 12.7x12.7cm