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Description
Specifications
Creativity without strategy is called "art". Creativity with strategy is called "advertising". Jef I. Richards, American advertising theorist.
"Effective Advertising" guides us into the world of advertising, where creativity combines with strategy to lead to wonderful results. It introduces us to the field of advertising and provides us with the right tools to segment the market, target, and reach specific customers.
It emphasizes the importance of planning, design, and research in creating advertising because, according to David Ogilvy, "advertisers who ignore market research are as dangerous as generals who ignore decrypting enemy transmissions."
Additionally, "Effective Advertising" describes the process of creating and designing advertising. It examines all the factors one must consider in print, electronic, digital, and outdoor advertising, while also highlighting how media contribute to achieving marketing and advertising goals.
Finally, it thoroughly discusses Integrated Marketing Communication (IMC) and how marketing tools such as personal selling, public relations, and direct marketing can be incorporated into advertising to enhance the overall effectiveness of marketing efforts. Each chapter of the book includes learning objectives, real-world examples, tables-figures, self-assessment questions, exercises, and more.
Manufacturer
Specifications
- Publisher
- Rosili
- Language
- Greek
- Subtitle
- How integrated communication campaigns are designed and implemented
- Cover
- Soft
- Number of Pages
- 560
- Release Date
- 05/01/2015
- Publication Date
- 2015
- Dimensions
- 29x22 cm
- ISBN-13
- 9789607745385
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.