The modern external business environment is characterized by the coexistence of risks, opportunities, and challenges. This particular textbook on Business Economics in the Global Economy attempts to synthesize Economic Theory, Decision-Making Theory, and Business Management, with the aim of understanding the interactive relationship of these concepts.
The content of the textbook is enriched with real case studies from the contemporary environment, which helps the reader comprehend the application of theory to real Economic and Political situations.
Among the topics covered are: a) The theory of the firm and the techniques for optimizing its behavior; b) Analysis of demand theory; c) Analysis of the production process and cost theory; d) Equilibrium and forms of market organization, monopoly, oligopoly, monopolistic competition, perfect competition; e) Regulation and antitrust policy, the role of government policy, risk analysis theory, investment theory, and f) Financial analysis.
The book is aimed at all academic disciplines that would like to gain insight into what is happening in the contemporary economic situation, while the economic background required is presented in a highly understandable manner, making it suitable as a teaching manual at both undergraduate and graduate levels.
