The story of Twitch, told through the diverse and exciting careers of nine streamers, is the definitive narrative of how the livestream platform is revolutionizing technology, entertainment, business, and pop culture. With 2.5 million viewers at any given moment, the Twitch platform often leads against mainstream networks like CNN and Fox during prime time. On Twitch, the tech giant owned by Amazon, top personalities such as Kai Cenat, Félix “xQc” Lengyel, and Hasan “HasanAbi” Piker can earn millions annually just by connecting to the internet and streaming live. Experienced technology and gaming journalist Nathan Grayson takes us through the triumphs and struggles of Twitch with exclusive access to the top content creators who helped turn the platform into a global billion-dollar business. From Twitch's early days of rapid growth to its acquisition by Amazon and the defection of creators and competing platforms, Grayson argues that many social tech companies depend far more on their creators than the creators do on their platforms. An immersive narrative through nine exceptional Twitch creators, whose on-screen personalities helped the company evolve into a powerful force, this is the explosive story of the intersection of entertainment and the internet in the era of social and video content dominance. Pages: 288, Year of Publication: 0313, Dimensions: 15.2x15.2cm