A substantive guide for detailed assessment of business quality aimed at investors in public and private markets. A practical tool for investment analysis, On the Hunt for Great Companies: An Investor's Guide to Evaluating Business Quality and Durability helps readers thoughtfully analyze target companies against 17 business quality traits, as well as the nuances that accompany them. Readers will learn how to empirically evaluate the traits of a good business, including passionate management, survivability, irregular reinvestment choices, low dependency risk, and identifying emerging quality.

This book is supported by a rich array of real-world examples, both contemporary and historical, detailed original illustrations, and true business stories and anecdotes from investor and former comedian Simon Kold. In this book, readers will learn about:

• Practical instructions for researching the 17 business quality traits
• Methods for forming reversible test statements and empirically testing those predictions, rather than relying on rules or imposed processes
• Memorable investment advice through Kold's characteristic humorous style

Detailed, complex, and highly applicable, On the Hunt for Great Companies is essential for professional investors of all sizes, across all industries, in both public and private markets.

Pages: 336, Year of Publication: 1118, Dimensions: 16x16cm