A fresh look at the explosion of entrepreneurship and start-ups – and how it is changing the world of work. Do you feel like everyone around you is thinking about starting a business? That’s because they really are. In recent years, new businesses have been started at record numbers, with more of us than ever deciding to take the plunge alone or become entrepreneurs.

Influenced by new technologies such as artificial intelligence and automation, this trend is just beginning, with traditional businesses about to be automated just as agricultural and industrial facilities have been in recent years. Start-Up Century explains why this change is happening and what it will mean to live in a world where most of us are self-employed or work in small business activities.

It describes the entrepreneurial frontiers that lie ahead of us, the opportunities we need to seize, and the products that need to be created in fields as diverse as robotics, healthcare, energy, and manufacturing. It examines the many challenges this new way of working presents and suggests ideas and policies to help bridge the digital divide, make education relevant again, and inspire a new generation to create the solutions the world needs.

Facing the rapid changes in our ways of working and the technologies available, Start-Up Century offers an overly optimistic perspective on how individuals and start-ups, not large corporations, will solve the challenges of the twenty-first century. The author is James Wise, who is an investor and technology commentator. The book is filled with personal stories and interviews with everyone from entrepreneurial teenagers to multi-millionaire CEOs. It is a book for every aspiring entrepreneur and anyone interested in the policy changes needed to support them.

Pages: 272, Year of Publication: 0701, Dimensions: 15.2x15.2cm