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Description
Specifications
The book presents the often misunderstood subject of Public Relations in a simple, understandable, and practical manner. The aim is to help the reader understand the concept and role of Public Relations, to apply the tools, techniques, and means of Public Relations, as well as to design a Public Relations program.
Based on modern scientific literature and the author's long-standing teaching and research experience, the book analyzes the following issues:
- evolution of Public Relations,
- concept, role, and function of Public Relations,
- distinction and interaction between Public Relations, Marketing, and Advertising,
- audience and public opinion,
- communication of Public Relations with the Media,
- utilization of social media by Public Relations,
- practical organization of events,
- Corporate Social Responsibility,
- Public Relations program.
The book contains examples and case studies, charts and tables, questions at the end of each chapter, and an appendix with the terminology of Public Relations.
Manufacturer
Specifications
- Author
- Eleytheria Arnaoutoglou
- Publisher
- Rosili
- Language
- Greek
- Subtitle
- A modern approach
- Cover
- Soft
- Number of Pages
- 240
- Release Date
- 05/04/2015
- Publication Date
- 2015
- Dimensions
- 24x17 cm
- ISBN-13
- 9789607745378
Book Type
- Diversity, Equity & Inclusion (DEI)
- No
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.