104
50
€
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by Fri, 25 Sep
14,00 €
shipping cost
Sent from Greece
Description
Specifications
Consumer Behavior is a fascinating interdisciplinary field with extensive theoretical and practical applications that touch every aspect of our lives. This book stands out for its comprehensive approach, focusing on multidimensional and contemporary issues such as gender dimensions, social class, human well-being, and consumer vulnerability.
With particular sensitivity, it highlights the ethical dimension of Consumer Behavior, emphasizing the need for marketers to adopt a more inclusive and socially responsible approach.
The book goes beyond the traditional boundaries of economic theory, which often perceives consumers as perfectly rational subjects. Instead, it focuses on emotional nuances, deeper motivations, and cognitive biases that influence their decisions. In the modern world, where technology and multiculturalism play a decisive role, understanding these factors becomes more important than ever.
Manufacturer
- Publisher
- Iatrikes Ekdoseis P. CH. Paschalidis
- Language
- Greek
- Subtitle
- -
- Cover
- Soft
- Number of Pages
- 888
- Release Date
- 22/01/2025
- Publication Date
- 2025
- Dimensions
- 21x29 cm
- ISBN-13
- 9789963274598
Important information
Specifications are collected from official manufacturer websites. Please verify the specifications before proceeding with your final purchase. If you notice any problem you can report it here.