The first edition of this book described a significant advance in the analysis of social behavior. It has become widely accepted as an introductory textbook of social psychology. It is valuable for anyone interested in the subject or whose work involves interactions with people, as well as for anyone who wishes to learn how to make friends and influence others.

For this new, fifth edition, Michael Argyle includes the latest research on non-verbal communication, social skills, and happiness.

Pages: 384, Dimensions: 12.9x12.9cm