The color activation lotion Davines A New Colour Hair Colour Activator Lotion is an essential element in the hair coloring process, acting as a catalyst for color development. It is typically used in combination with dye or bleaching agent and is designed to activate and enhance the pigment or decolorizing effect on the hair. Its role is to open the hair cuticle, allowing the dye or bleach to penetrate effectively into the hair shaft. With a carefully balanced formulation, the activation lotion ensures that the color change is vibrant, long-lasting, and uniform. It is a crucial step to achieve the desired coloring results during the dyeing process.