Foreword - What Do We Define as "Business Economics"? - Economics and Business Decision Making - The Business Environment - Supply and Demand: How Markets Work - Elasticity and Its Applications - Taxes and Subsidies - Market Failure - Consumers and Consumer Behavior - Cost and Revenue in Production - Business Goals and Behavior - Organization of Businesses - Market Structures: Perfect Competition - Market Structures: Monopoly - Market Structures: Imperfect or Monopolistic Competition - Market Structures: Oligopoly - Corporate Strategy and Pricing Policy - Supply Chains - Labor Market - Financial Markets - The Macroeconomic Environment - Aggregate Demand and Aggregate Supply as a Model for Describing the Economy - Government Economic Policy and Its Impacts on Businesses: Fiscal Policy, Monetary Policy, and Supply Policy - Business Activity and Trade: International Trade - Global Influences on Business Behavior - Business Activity and Europe - Sustainability - Glossary - Index of Terms - Mathematical Formulas