It is my favorite toothpaste because of its fantastic taste! I simply love it and wouldn't change it for anything. However, it gets 3 STARS and many more if it is categorized as a whitening toothpaste!! Where does it say that it is a whitening toothpaste? On the box? On the tube? Nowhere is such information mentioned. But as a taste, truly 5 stars!! For whitening? Ha ha!! Because I have been using it for years, my teeth have become quite yellow from coffee, tea, so I started buying and using OTHERS that whiten teeth and I apply them (on the front ones)

I do not understand the policy that Colgate has regarding some of its toothpastes, where the expiration date is clearly stated on some and not on others.

This particular toothpaste is quite interesting in terms of flavor, but it does not indicate an expiration date. Instead, the box displays a serial number or batch number that does not make sense in terms of the expiration date.

According to the ADA (American Dental Association), all toothpastes should indicate an expiration date because fluoride deteriorates (and expires) over time.