Excellent build quality, careful packaging, and quality materials in relation to its price. As a watch with a Quartz movement, its timing is perfect. The only reason I give it four stars is that I would prefer it to be a bit smaller. The square watch is chosen for its classic timeless aesthetic, away from today's trend of large, clunky watches. Perhaps with a leather strap, it would visually "tie" better and look more refined. In any case, the watch is worth it!