This is a book about Jaguar with a difference. In 1969, Sir William Lyons delivered a speech at the Motor Industry Institute titled 'The History of Jaguar and the Future of the Custom Car in the British Motor Industry.' Delivered immediately after the release of the iconic XJ6 model, it is an exciting personal narrative that explains how he created Jaguar and what, in his opinion, makes Jaguars special and unique.

His extensive text forms the heart of this book, supported by a vibrant collection of photographs and completed with a preface by Michael Quinn (Sir William's nephew) and an epilogue by Giles Chapman (the creator and collector of the book) that examine Sir William's enduring legacy and the future of the great British brand he founded. Here, uniquely, is the essence of Jaguar from the man who started it all and who rarely shared his thoughts publicly.

Pages: 128, Year of Publication: 0909, Dimensions: 25.5x25.5cm