‘The most important start-up book of the last ten years’ – Steve Blank, co-creator of the Lean Startup movement.

Based on extensive research and real-world examples, Pattern Breakers challenges conventional wisdom about how to achieve breakthrough success, and provides a playbook for anyone launching a start-up or creating a new product.

Pattern Breakers originated at a time when Mike Maples, an experienced venture capitalist, was puzzled about why some businesses he funded – X (formerly Twitter), Twitch, and Okta, for example – took off, while others believed to have potential closed their doors despite seemingly doing everything right. Was it just luck that distinguished success from failure?

What Maples and Stanford University’s Peter Ziebelman discovered contradicts accepted wisdom and overturns today’s formulaic approach to entrepreneurship. They found that pattern-breaking ideas fundamentally change traditional rules, driven by individuals with the independence and courage to diverge from consensus.

Through engaging and entertaining storytelling based on a lifetime of experience, Pattern Breakers vividly demonstrates what sets breakthrough ideas apart from those that seem promising at first but lead to mediocre results, and why others that may initially seem unworthy – or even foolish – end up dramatically transforming the way people live.

‘An indispensable guide to start-up success’ – Safi Bahcall, author of Loonshots.

‘Reveals how elite founders don’t just navigate uncertainty – they harness it to redefine what’s possible’ – Annie Duke, author of Thinking in Bets.

Pages: 288, Year of Publication: 2028, Dimensions: 13.1x13.1cm.