The sports industry is one of the most powerful and competitive sectors worldwide. Over the past decade, the integration of technology into sports has dramatically transformed the industry's dynamics. Sports analytics (i.e., the incorporation of data science and sports) is at the forefront of this digital transformation.

Sports analytics involves the application of innovative technologies and advanced analytical techniques to evaluate and enhance player and team performance, improve decision-making across various aspects, and strengthen competitive advantages and strategies.

The book "Digital Transformation in Sports" explores the key forces driving and the emerging trends fueling the digital evolution of the sports industry. It presents a collection of chapters that delve into contemporary research and real-world applications of sports analytics, offering a different perspective on its transformative impact across various sports sectors.

It demonstrates how advanced technologies such as the Internet of Things (IoT), Machine Learning (ML), and Artificial Intelligence (AI) are revolutionizing player performance, strategic decision-making, fan engagement, and operational efficiency. For example, using sensors, wearable devices, monitoring equipment, and 5G networks, IoT technologies can collect unprecedented volumes of real-time data and facilitate almost instant transmission of this data to central platforms for analysis.

AI- and ML-powered advanced analytics enable the extraction of actionable insights from raw data, transforming it into valuable information that leads to better decision-making. Bridging theoretical frameworks and practical applications, this book shows how concepts such as technology acceptance theories inform the successful implementation and adoption of analytics solutions. Through comprehensive approaches, the chapters provide valuable tools and frameworks for researchers, analysts, professionals, and stakeholders, offering useful guidance for harnessing the full potential of analytics in the rapidly evolving sports landscape.

Pages: 179, Dimensions: 15.6x15.6cm