How is a business idea born?

What role do innovation, gender, location, or technology play in an entrepreneur's journey?

What forms and strategies respond to the challenges of the 21st century?

In a time of continuous transformations, entrepreneurship is not only a driver of economic growth but also a tool for social change, cultural renewal, and sustainable adaptation. This book combines academic foundations with modern practical application, offering a comprehensive and up-to-date approach to entrepreneurship.

It is a contemporary and interdisciplinary guide, mapping the entire spectrum of entrepreneurship: from theoretical foundations and entrepreneur profiles to forms of social, green, regenerative, and digital entrepreneurship. Sections dedicated to small and medium-sized enterprises, tourism, and the connection between gender and entrepreneurship highlight structural challenges and new opportunities in the field. Additionally, leadership styles, human resources policies, technological developments, marketing tools, and strategic management are analyzed.

An essential read that goes beyond theory, providing tools for understanding, decision-making, and innovative action. It is aimed at students, researchers, and professionals seeking to understand the complex nature of entrepreneurship, identify opportunities, and shape sustainable strategies in a dynamic and demanding environment, where entrepreneurship is an act, a choice, a way of life, and a subject of education.