Dimitris Pavlakis, a former executive in the banking sector and a recognized expert in banking marketing, announces the release of his new book "The Bank Know-It-All: Bank Marketing 6.0 with presentations and Quizzes in QR codes." The book serves as a comprehensive guide to the digital transformation of banks, combining technology, data, and the human dimension to create authentic and measurable customer experiences.
Spanning 372 pages with 10 thematic sections and 100 targeted questions, the book covers the entire spectrum of modern banking marketing, including digital transformation, new technologies (IoT, Fintech, Blockchain, VR/AR, NFTs), strategic planning, sales, leadership, and team management. Each section includes practical examples, international case studies, and QR codes for interactive learning, providing readers with immediate solutions for implementing Marketing 6.0.
"The Bank Know-It-All" is aimed at banking executives, economists, students, and professionals seeking to lead digital transformation, leveraging technology as a driving force and people as a competitive advantage. The book is self-contained and easy to understand, allowing for selective reading without prior specialization.
"In the digital world, technology is the tool, but the human remains at the center. This book is a guide for those who want to turn theory into practice, creating experiences for customers that truly matter."
