Most modern people perceive that advertising campaigns are designed to manipulate consumer behavior, with students of sales promotion mechanisms being taught methods to guide consumers toward choosing various specific products.

However, few suspect that a similar methodology is applied to create a psychological architectural structure that shapes every aspect of the cultural field of society.

Using secret services as instruments, the leading power groups systematically shape social consciousness according to their choices. Even the most cynical assumptions about manufactured cultural products remain superficial and do not clearly reveal the unseen systems of influence, although recognizing manipulation is the first step towards regaining freedom of choice and a return to voluntarism.