The legendary Grateful Dead, pioneers in marketing, broke almost every rule of the music industry. Did they encourage their fans to record concerts and exchange tapes? Did they create a mailing list and sell tickets directly to fans? They had a business model based on live performances rather than album sales.

Fostering a dedicated and engaged community, collaborating with their fans to co-create the Deadheads’ lifestyle, and offering "freemium" content, the Grateful Dead were the first to introduce many concepts of social media and inbound marketing that are successfully used today by businesses across all industries.

The book "Marketing Lessons from the Grateful Dead," written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, offers key innovations from the Dead's approach that you can apply to your business. Discover how to make your fans equal partners on your journey, how to "lose control" to gain, create passionate loyalty, and live the kind of marketing profits that will never fade away!

Pages: 208, Year of Publication: 1201, Dimensions: 13.7x13.7cm