Digital transformation is inevitable. The days of 'if and when' are over, and the urgent question of how to best lead, manage, and navigate this process is upon us. Now in its second edition, Managing Digital Transformation offers scientifically grounded insights into the design and implementation of authentic digital strategies.

Recognizing a variety of strategic approaches, the book emphasizes key differentiating factors such as business size, market environment, and supplier relationships.

Case studies from around the world are presented and analyzed, including Adobe, Domino’s Pizza, Deutsche Bahn, L’Oréal, and the Bulgari Group.

Major themes covered in the book include digital business models, data analytics, the role of the Chief Digital Officer, and emerging technologies such as AI.

An expert-led guide to digital strategy, this book reveals how managers and leaders in organizations can successfully drive digital transformations.

Pages: 304, Dimensions: 17.4x17.4cm