The ultimate guide for digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.

Growth is good. But how can you achieve growth for your business in the digital age? Today, more than ever, there are countless ways to succeed in developing your business through marketing, whether it is large or small, using the many different channels, platforms, and mechanisms available online. How do you decide which is best for your product or service? The answers are here, thanks to Alex Schultz, the Chief Marketing Officer of META.

Alex's unparalleled expertise and experience are crystallized in this essential book on digital marketing. It guides readers through the fundamental principles to maximize the impact of your marketing budget - whether you work for a global company or run your own startup. From understanding channels, to testing creatives, to measuring incremental gains - this is the book you need to grow your business.

"Alex is one of a small handful of people whom I can say, without his work, our community would not have connected with more than 2 billion people worldwide."
- Mark Zuckerberg, CEO - Meta

"Few understand marketing and growth better than Alex."
- Daniel Ek, CEO - Spotify

Pages: 400, Year of Publication: 0120, Dimensions: 15.6x15.6cm