Human olfaction – the sense of smell – enables us to appreciate food and drink, warns us of dangers, and makes our environments more enjoyable. However, olfaction is one of our least explored sensory systems. Until now.

Smells and scents are the colour that enrich our experience of life. When reflecting on their sense of smell, individuals often discuss food and wine, but soon delve into personal topics: the smells that evoke memories of childhood, loved ones, pregnancy, love, and relationships. The sense of smell not only reflects the chemical world around us but also provides insight into our inner world and emotions.

The Forgotten Sense explores the unknown mind and how it shapes people. It raises questions such as: Why do smells evoke such strong memories? How can body odors influence romantic feelings? How sensitive is the human sense of smell? These questions are at the forefront of our understanding, and Dr. Jonas Olofsson has dedicated years to studying this often overlooked sense. His research has revealed that it is possible to improve and refine one’s sense of smell, transforming it into a powerful tool to enhance one’s life.

Pages: 224, Dimensions: 12.9x12.9cm