The goal of Thomas and Maurice for Business Economics is to teach students the economic way of thinking regarding business decisions and strategy.

It develops critical thinking skills and provides students with a logical approach to analyzing both the routine management decisions of daily business operations and the long-term strategic plans aimed at influencing the actions and reactions of competitive businesses.

Business Economics is a standalone manual that does not require prior financial training. Maintaining a rigorous tone, this book is designed to be one of the most accessible texts in management economics, offering clear presentation and strong end-of-chapter problems for teaching and learning.

Instead of students quickly rushing through each interesting or new topic in microeconomics and industrial organization, this edition carefully develops and applies the most useful concepts for business decision-making and strategic planning.