In this groundbreaking reference, esteemed professor and experienced brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding.

Brands in the Age of AI is a timely overview of how artificial intelligence is transforming branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley explains how AI-driven personalization, automation, and data analytics are changing the way brands connect with consumers.

With AI, brands can now predict preferences, respond instantly, and deliver highly customized experiences. However, Kingsley also raises important questions about the ethical use of AI and maintaining genuine consumer relationships in a technology-driven world.

Whether you are a marketer, business leader, or branding professional, Kingsley’s expertise in digital transformation offers the roadmap you need to incorporate AI into branding while keeping the consumer at the heart of every decision.

Inside, you will find:

• Comprehensive analysis of AI’s role in branding: Understand how AI technology allows for personalization, responsiveness, and predictive branding.
• Discussion on the impact of AI use: Consider potential outcomes of AI on the interaction between brands, people, and digital agents.
• Real-world examples: Learn from brands across the spectrum of AI-driven branding strategies.

With Brands in the Age of AI, gain valuable insights into the future of branding to help businesses stay competitive and consumer-focused in an increasingly AI-driven marketplace.

The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices.

Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA’s Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.

Also available from the series: The Meaning of Branded Objects and A History of Brands.

Pages: 160, Year of Publication: 1204, Dimensions: 15.2x15.2cm