An idea is spreading worldwide! We live in an era of revolutionary new business models. While they transform our economic landscape across all sectors, we understand very little about where this power originates.

The Business Model Generation presents simple yet powerful tools that allow you to develop, refresh, and implement innovative business models. It's so easy to become a game changer!

The Business Model Generation: The inspired guide for visionaries, change-makers, and challengers who wish to improve or completely redesign business models.

A shift in perspective

The Business Model Generation offers insights into the secret innovation techniques of the world's top companies. Learn how to develop business models from scratch and put them into action—or refine existing ones. This way, you'll leave your competition stunned!

Produced by 470 strategy experts

The Business Model Generation fulfills its promise: 470 authors from 45 countries wrote, funded, and produced the book together. Its close integration of content and visual design makes exploring the universe of business model innovation easy. Jump into new business worlds!

For the eager and proactive

The Business Model Generation is essential for anyone looking to end business as usual. It is specially designed for executives, consultants, and entrepreneurs seeking to explore new and unconventional ways to create value. What are you waiting for?