Building the bridge from person to person, the word and the image. Today, we live in a time increasingly dominated by images. Images are often more effective than language or text in shaping opinions.

In recent decades, communication research has already examined the impact of informative and emotional images on behavior. The effects of images fundamentally differ from those of language. Images are quick shots to the brain. They are processed with less cognitive effort and are better remembered than language, having an exceptionally strong influence on behavior.

So far, much thought has been given to technical possibilities and sales forecasts related to mobile multimedia data networks. This work now aims to fundamentally explore the question of what role images play in mobile communication. Addressing this question could provide clues for future developments in mobile telecommunications regarding the role image communication can play in multimedia mobile networks.