In its third edition, the book "International Business Strategy", a fundamental manual for advanced undergraduate and postgraduate students, combines thoroughness in its analyses with management-level knowledge regarding the operation and strategy of large multinational corporations.

Verbeke and Lee develop an original conceptual model that supports learning by providing a unified and comprehensive perspective, based on both theory and practice. The book's theoretical content also includes commentary on 74 influential articles published in the journals Harvard Business Review, Sloan Management Review, and California Management Review over the past four decades. These articles demonstrate how core ideas can be applied to real-world businesses operating internationally, especially when expanding into markets far from their physical headquarters.

The third edition has been thoroughly updated and includes new sections on: multinational entrepreneurship, strategic challenges in the new economy, international business strategy during periods of global turbulence such as the COVID-19 pandemic. Students will also find timely case studies, enhanced learning features, and a wide range of online resources.

Main features of the book:

• Guides students to deeply understand the material through 74 articles from HBR, SMR, and CMR journals.

Contents:

• Conceptual foundations of international business strategy
• The critical role of specialized corporate advantages
• The nature of domestic local advantages
• The problem with external local advantages
• Combining corporate and local advantages within a multinational network
• International innovation
• International supply and production
• International financial management
• International marketing
• The role of managers in a multinational company
• Dynamic market entry methods 1: Foreign distributors
• Dynamic market entry methods 2: Strategic alliances
• Dynamic market entry methods 3: Mergers and acquisitions
• The role of emerging economies
• Multinational companies from emerging economies
• International entrepreneurship
• International corporate social responsibility strategies
• International corporate environmental sustainability strategies