Marie Quinn, head of the Anti-Memetic Subdivision of the Unknown Organization for the United Kingdom and Ireland, is called to an emergency meeting with her supervisor, where she will be accused of espionage. Her effort to prove her innocence seems futile. Her long-time superior insists that not only does he not know Quinn, but also that "there is no Anti-Memetic Subdivision" in the Organization.

Anti-memes are entities that erase every trace of their presence. Some are harmless, some are not so much. Anti-memes may feed on your most cherished memories, on the things that make you who you are — without you even realizing it. And it’s not just that they feed on us. They invade our world to make it their own.

But how do you stop something that is impossible to detect? How do you fight an enemy when you haven’t even realized you are at war?

A cutting-edge novel that, through an adventurous narrative, portrays the multiple fronts on which the war of ideas is waged in our time.