Gerhard Drexel, Chairman of the Supervisory Board of Spar Austria, explains how the company became the number one in Austrian food retail after years of effort. In his book, he proposes a modern alternative to the mechanical, technocratic-rigid leadership style.

He demonstrates how the right mindset can motivate employees on the way to market leadership. In Drexel's model, companies exist for people, not the other way around, and this is exactly what makes them successful.