How can you create a successful brand? What makes a great entrepreneur? And why do some firms fail while others prosper?

Part of DK’s indispensable Big Ideas series, this fully revised and updated new edition of The Business Book answers these questions and many more. The perfect introduction to the subject, it explores and explains everything from competition-based theory and critical-path analysis to market-mapping and the MABA matrix through a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.

This fascinating new edition features:

• More than 90 of the most important ideas, events, and milestones in the field of business, business strategy, and management – from benchmarking and “Big Data” to Kaizen and cash flow.
• Simple explanations, bold infographics, and step-by-step diagrams that untangle knotty concepts, and witty illustrations.
• Key quotes from major figures from business history – from Andrew Carnegie to Warren Buffet.
• Eight pages of brand-new content, including entries on bond markets, the Minsky Moment, the “gig” economy, black swans, and AI.

The perfect guide for anyone who is new to the world of business or management, or is simply looking to broaden their knowledge, The Business Book is an accessible and comprehensive introduction to an essential and engrossing subject.

The Big Ideas series has more than 13 million copies sold across 130 countries and in 39 languages. DK’s award-winning Big Ideas series explores and explains a broad range of essential subjects with its innovative graphic and quote-led approach. The previous edition of The Business Book has sold more than 750,000 copies worldwide. Other titles in the series include The Economics Book, The Politics Book, and The Maths Book.