Norman knows that knowledge without application is useless. Each chapter includes practical exercises and scenarios that one can apply as soon as the next day. An essential guide for any professional who wants to inspire, motivate, and lead.

Positive influence—without authority—is the superpower that most people never learn to use.

Millions of experts, executives, analysts, and problem-solvers have the opportunity to exercise influence every day. Instead, however, they often simply respond to requests and follow orders, missing the chance to break down silos, improve collaborations, and accelerate the decision-making process.

Businesses are in absolute need of positive leadership and meaningful influence. When people discover the power within themselves, they do not just leave their mark on the world—they also discover their personal value. And with it come the devotion, mental, and emotional fulfillment they deserve.

But what do people do instead of using this superpower?

Most resort to logical arguments and repetitive pressure. They build a rational case and insist on asking for the same thing again and again.

However, this rarely brings any result.

As Dale Carnegie said: “When dealing with people, remember you are not dealing with creatures of logic, but with creatures of emotion.”

This book is designed to help you discover the most effective approach to influence others. It is a practical guide that builds trust and relationships. It offers clear patterns and mental models, based on neuroscience, to communicate in ways that foster commitment, acceptance, and cooperation.

If you want to learn how to use your superpower of influence, you need to discover the ‘how.’