The "silent majorities" constitute a group that more often absorbs the messages of politics and media rather than responding to them. Their silence is not an absence, but a form of indifference or passive resistance that disrupts the social bond. From this perspective, the "social" — as we knew it, with participation, exchange of meanings, and collective action — seems to lose its cohesion. Communication does not return as a meaningful response, but as noise without real impact.

In this small yet deeply influential book, Jean Baudrillard condenses an exceptionally insightful reading of contemporary mass society.